Applied AI in Digital Marketing: Unleashing Human Creativity
1 day · Physical / Online · English (Bahasa Malaysia on request) · Public & In-house
A one-day, hands-on programme for marketing teams and business owners. Participants cover the digital marketing basics, understand how customers buy today, and use AI tools to plan campaigns and create content faster, while keeping the human creativity and storytelling that make marketing work.
Who should attend
Marketing and digital marketing executives, business development and sales staff who handle marketing, and SME owners who run their own marketing.
Entry requirement
None. Participants should bring a laptop with internet access.
Learning outcomes
- Identify the right audience, channels and KPIs for a digital marketing campaign
- Explain how customer behaviour has changed and adapt marketing plans to it
- Write clear prompts and use AI tools to research, plan and create marketing content
- Balance AI automation with storytelling and emotional connection
- Build a value-led, personalised campaign and apply it to a real business scenario
Course modules
- Introduction to digital marketing: channels, audience, content pillars and KPIs
- The 2026 consumer mindset: buying behaviour and new opportunities
- Overview of AI technology: AI basics, master prompts and AI-powered tools
- AI automation with human creativity: storytelling and emotional intelligence
- AI-driven strategy: value proposition, personalisation and user-generated content
- Hands-on project: design an AI-driven digital marketing campaign
For Malaysian employers
Read the full HRD Corp claim guide →
Outside Malaysia, or not registered with HRD Corp? You can book this programme at standard fees.
Applied AI in Digital Marketing: Unleashing Human Creativity
1 day · Physical / Online · English (Bahasa Malaysia on request) · Public & In-house
A one-day, hands-on programme for marketing teams and business owners. Participants cover the digital marketing basics, understand how customers buy today, and use AI tools to plan campaigns and create content faster, while keeping the human creativity and storytelling that make marketing work.
Who should attend
Marketing and digital marketing executives, business development and sales staff who handle marketing, and SME owners who run their own marketing.
Entry requirement
None. Participants should bring a laptop with internet access.
Learning outcomes
- Identify the right audience, channels and KPIs for a digital marketing campaign
- Explain how customer behaviour has changed and adapt marketing plans to it
- Write clear prompts and use AI tools to research, plan and create marketing content
- Balance AI automation with storytelling and emotional connection
- Build a value-led, personalised campaign and apply it to a real business scenario
Course modules
- Introduction to digital marketing: channels, audience, content pillars and KPIs
- The 2026 consumer mindset: buying behaviour and new opportunities
- Overview of AI technology: AI basics, master prompts and AI-powered tools
- AI automation with human creativity: storytelling and emotional intelligence
- AI-driven strategy: value proposition, personalisation and user-generated content
- Hands-on project: design an AI-driven digital marketing campaign
For Malaysian employers
Read the full HRD Corp claim guide →
Outside Malaysia, or not registered with HRD Corp? You can book this programme at standard fees.