AI-Powered Corporate Communication, Public Relations & Stakeholder Engagement
2 days · Physical · English · Public & In-house · Up to 15 participants
A two-day programme for corporate communicators, PR practitioners and stakeholder engagement teams. Participants use AI to plan strategic messages, write corporate content, manage media relations and handle crises, while keeping authenticity, trust and human judgement at the centre.
Who should attend
Middle managers and executives in corporate communication, public relations, marketing communication, stakeholder engagement and internal communication.
Entry requirement
None. Participants should bring a laptop with internet access.
Learning outcomes
- Explain how AI is changing corporate communication, public relations and stakeholder engagement
- Analyse audience behaviour, stakeholder expectations and trust drivers to shape communication strategy
- Design and tailor messages for different stakeholder groups and channels
- Use prompt engineering to produce quality communication content quickly and responsibly
- Produce announcements, leadership messages, newsletters, media releases and social media content with AI tools
- Plan media relations, internal communication and employee engagement supported by AI
Course modules
- Mass communication in the AI era
- Audience psychology and stakeholder understanding
- Strategic messaging development
- AI prompt engineering for communicators
- AI-powered content creation for corporate communication
- Media relations and public relations communication
- Internal communication and employee engagement
- Stakeholder communication and reputation management
- Crisis communication and issues management with AI
- Capstone: AI-powered corporate communication challenge
For Malaysian employers
Read the full HRD Corp claim guide →
Outside Malaysia, or not registered with HRD Corp? You can book this programme at standard fees.
AI-Powered Corporate Communication, Public Relations & Stakeholder Engagement
2 days · Physical · English · Public & In-house · Up to 15 participants
A two-day programme for corporate communicators, PR practitioners and stakeholder engagement teams. Participants use AI to plan strategic messages, write corporate content, manage media relations and handle crises, while keeping authenticity, trust and human judgement at the centre.
Who should attend
Middle managers and executives in corporate communication, public relations, marketing communication, stakeholder engagement and internal communication.
Entry requirement
None. Participants should bring a laptop with internet access.
Learning outcomes
- Explain how AI is changing corporate communication, public relations and stakeholder engagement
- Analyse audience behaviour, stakeholder expectations and trust drivers to shape communication strategy
- Design and tailor messages for different stakeholder groups and channels
- Use prompt engineering to produce quality communication content quickly and responsibly
- Produce announcements, leadership messages, newsletters, media releases and social media content with AI tools
- Plan media relations, internal communication and employee engagement supported by AI
Course modules
- Mass communication in the AI era
- Audience psychology and stakeholder understanding
- Strategic messaging development
- AI prompt engineering for communicators
- AI-powered content creation for corporate communication
- Media relations and public relations communication
- Internal communication and employee engagement
- Stakeholder communication and reputation management
- Crisis communication and issues management with AI
- Capstone: AI-powered corporate communication challenge
For Malaysian employers
Read the full HRD Corp claim guide →
Outside Malaysia, or not registered with HRD Corp? You can book this programme at standard fees.